Blue Cross and Blue Shield of New Mexico's Blues Healthline Receives Award
Albuquerque, New Mexico, Blue Cross and Blue Shield of New Mexico (BCBSNM) received a Gold Award in the MarCom Awards 2010 competition for Blues Healthline, the BCBSNM member newsletter. The MarCom Awards is an international competition to honor excellence in marketing and communication.
"Our member newsletter, providing critical updates, health and wellness articles, and tips for getting the maximum benefits while reducing costs, is an important communication tool for our members," said Bette R. Bolton, Director of Business Communications and Community Outreach, BCBSNM. "This award reflects Blues Healthline's professionalism and relevance for our membership."
This year the MarCom Awards received almost 5,000 entries from marketing and communication professionals in a wide variety of industries. The MarCom Awards is administered by the international organization Association of Marketing and Communication Professionals.
About Blue Cross and Blue Shield of New Mexico:
Blue Cross and Blue Shield of New Mexico is a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.
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For More Information Contact:
- Becky Kenny: (505) 816-2012, becky_kenny@bcbsnm.com
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For Additional Information:
- BCBSNM Website
