Blues News for Kids Honored with 2011 Aster Award
Albuquerque, NM — Blue Cross and Blue Shield of New Mexico (BCBSNM) was honored by Marketing Healthcare Today with a Silver 2011 Aster Award for Blues News for Kids, a fun newsletter that promotes healthy choices for children. The Aster Awards is a national health care marketing award program recognizing excellence in medical marketing and communications. Each year over 3,000 entries are judged by a panel of design and health care marketing professionals, who judge on creativity, layout/design, typography, production, quality, and overall effectiveness of the submissions.
About Blue Cross and Blue Shield of New Mexico
With more than 315,000 members and serving another 100,000 New Mexicans through the nationwide BlueCard® Program, BCBSNM, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest customer-owned health insurer in New Mexico. Since 1940, BCBSNM has been committed to promoting the health and wellness of its members and communities through accessible, cost-effective, quality health care. BCBSNM is an independent licensee of the Blue Cross and Blue Shield Association.
Becky Kenny (505-816-2012 or 505-999-8806, Becky_Kenny@bcbsnm.com)