Using BlueResource Materials

BlueResource features a variety of employee communications. The materials are formatted to easily be used electronically or printed from a desktop printer, at a commercial copy center, or through a commercial printer.

Here are a few ways your clients can use BlueResource:

Paycheck stuffers:

• Integrate the stuffer artwork in employee booklets or newsletters.
• Include stuffers in pay stub envelopes, use at health fairs as handouts, or add to enrollment packets.
• Use the text to create messages specifically for employees.

Postcards:

• Print and mail postcards to remind employees of the importance of various health screenings.
• Use the text in a series of emails to remind employees of various health care topics from BlueResource – such as online services available at www.bcbsnm.com.
• Merge messages into existing materials such as employee newsletters.

Posters:

• Print and post in common work areas.
• Use posters in employee booklets and newsletters.
• Cut and paste messages into existing communications.
• Post artwork and text on their Intranet site.

Newsletter articles:

• Add messages to their Intranet site and existing materials, such as enrollment booklets or newsletters.
• Use the text in email messages to employees.

Contact your BCBSNM account executive for more information.

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